tourism management and marketing by Claire Diaz-Ortiz

tourism management and marketing by Claire Diaz-Ortiz

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As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. • Introduction • Be a Force for Good • T (Target): Why Tweet? • W(Write): Why You Should Tweet like Kanye • E (Engage): Tools to Win • E (Explore): Finding Everybody, and Bringing Everybody to You • T (Track): Making Sure You've Hit Your Mark • Applying the T.W.E.E.T. Framework • Conclusion

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