Public Relations for Your Business by Frank Jefkins

Public Relations for Your Business by Frank Jefkins

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A practical guide to public relations, how it works and what it can do for your business. This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR and world-wide-web exploitation. Areas covered include: Corporate identity, getting media coverage, public relations on the internet, dealing with reporters and interviewers, sponsorship, corporate advertising, good customer relations.

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