How to Sell by Robert Ashton
Selling is persuasion--and what a better skill is there to have in today's business world? Whether you are new to sales or want to improve your technique, the basics of selling are broken down into in six simple stages. The author, an entrepreneur and accomplished salesman, provides pages of sound and proven advice; here's all you need to know to become a supreme salesperson, from getting organized, developing your own style, and listening effectively, to scouting sales prospects, gaining referrals, and closing the deal. Illustrated throughout with colorful and useful charts, graphs, and sidebars, this guide guarantees a bright future in sales.