Direct from Dell by Michael Dell

Direct from Dell by Michael Dell

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In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling subscriptions to his hometown newspaper. In the backseat were three personal computers. Today, he is the chairman and CEO of Dell Computer Corporation, a $30 billion company and the second largest manufacturer and marketer of computers in the world. 

Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition. It has consistently grown at two to three times the industry rate, its stock went up more than 90,000 percent in the last decade, and Dell is now selling more than $35 million worth of systems per day over "In Direct from Dell," you will learn 
why it's better for any business starting out to have too little capital rather than too much
why your people pose a greater threat to the health of your business than your competition
how you can exploit your competition's weakness by exposing its greatest strength


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