Dr. Girish Walavalkar`s book `C.E.O chya Kebin Madhoon...` elucidates the impact of economic developments on changing lifestyles, priorities, and way of thinking of a common man. Continuous expansion and development of various orbits is the constant feature of the universe. This holds true for industry, technology, economics, politics, social structure as well as for our individual personal life. In last few years , the world especially India is changing economically, politically and socially with a speed and accerelation which was never imagined before. These changes are influencing common man`s life directly. His life style, priorities and concepts are changing drastically. `C. E. O. Chya Kebin Madhoon...` provides a guideline to adapt to these changes and in turn improve the quality of life. At the same time, it also explains the need of keeping our roots intact to achieve lasting mental peace in the the world which is becoming more and more commercial and pragmatic day by day.