Brandwashed by Martin Lindstrom
An expert in marketing subjects, branding and the science of influencing people to buy, the author Martin Lindstrom brings the book Brandwashed, which shows various techniques acquired by companies to manipulate the minds of the buyers and make them buy their products and services. The author includes some very interesting examples of how people pick brands first and product second and what science and art is used by the marketing team to influence the buyer.
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